Ignore dodgy SEO emails
You know these emails well. They're from people with sometimes ludicrous sounding names, purporting to be from a certain SEO company and they've graciously analysed your website and found some…
One of the many issues we cover when we analyse websites of our new clients is the presence of sitemaps.
Sitemaps come in 2 different formats, HTML (which users and search engine spiders can see) and XML (which is purely for search engine spiders).
Their purpose is to provide an overview of all pages across your website. The HTML version has the added advantage of giving your website visitors another means of accessing pages on your site and when you set it up correctly, it creates a great user experience (something Google really loves!).
Some websites have only the HTML version, some only have the XML version but many don’t have either! So what do yo do?